RReal estate projects and off-plan sales: a lever for development within the vision of urban expansion and quality of life
Introduction
In light of ambitious national visions, foremost among which is Saudi Vision 2030, real estate projects represent one of the main pillars for achieving sustainable development. They contribute to stimulating the economy, encouraging investment, and achieving balanced urban expansion, in addition to supporting the goals of humanizing cities and improving the quality of life for society.
Off-plan sales have emerged as a strategic tool that contributes to accelerating the pace of real estate development and achieving integration between urban planning and real estate financing, thereby enhancing the efficiency of projects and aligning them with the aspirations and needs of residents.
Off-plan sales: a model for sustainable planning and urban development
Off-plan sales are a marketing and development method that allows real estate developers to market and sell real estate units before their completion, based on approved designs and plans. This method is one of the most important enablers in supporting major real estate projects, as it provides early financing for implementation and offers beneficiaries a variety of options at competitive prices.
This model contributes to increasing home ownership, stabilizing the real estate market, and driving development towards new areas planned according to the highest standards.
The role of real estate projects in achieving the Vision’s objectives
Stimulating the economy and diversifying sources of income: by attracting investment in the real estate sector and increasing its contribution to GDP.
Achieving urban balance and expanding residential areas: Through the creation of modern projects in strategic locations that support population density distribution.
Supporting housing and home ownership programs: Off-plan sales directly contribute to increasing the housing supply and raising the home ownership rate in line with the state’s objectives.
Humanizing cities and enhancing quality of life: Modern projects take into account the design of residential environments that integrate public facilities, green spaces, and pedestrian walkways, ensuring a healthy and sustainable lifestyle.
Achieving urban sustainability: By integrating environmental and architectural dimensions into the design of new residential communities, reflecting the national ambition to transform into smart and balanced cities.
Thoughtful urban expansion and its role in comprehensive development
Urban expansion based on off-plan sales projects does not only aim to increase the number of housing units, but also seeks to build integrated communities characterized by resource efficiency, urban connectivity, and social diversity. This contributes to achieving a number of Vision targets, including:
- Increasing the percentage of the population in planned urban areas.
- Improving the quality of life in new neighborhoods.
- Reducing congestion in major cities by developing alternative urban areas.
- Supporting family stability by providing residential environments that take into account the needs of Saudi families.
Conclusion
Off-plan sales projects are no longer just an innovative real estate model, but have become a comprehensive development tool that supports the implementation of the national vision and contributes to building more humane cities and residential environments that enhance the quality of life. Through thoughtful urban expansion and integrated efforts between the public and private sectors, these projects today represent a strategic pillar toward a more balanced and sustainable urban future.
